1. Project Scope: Your project scope provides a brief background of your company and description of the overall project. Because no one knows your company quite like you do, be as detailed as possible when writing your project scope.

    2. Time Frame: Your ideal time frame should also be indicated in this section of your RFP. Let us know of any cut-off dates, deadlines, crucial meetings, and etc. that we need to be aware of. Be realistic with your time expectations and let us know how flexible you are with the project's completion date. Also included in the project scope should be any detailed budget information that can help us scale your project appropriately.

    3. Target Audience: Who is your target audience? Consider the following factors: Approximate age range, user comfort level with technology, user's likelyhood to use high-speed connections or modems, and etc. These are all helpful to know and allow us to make sure everything is as user friendly as possible for your main audience.

    4. Design & Corporate Branding Requirements: Express your preferences for any color palettes or font styles. If your company has any corporate identity guidelines that you are required to follow, that should also be provided if you don't have one and would like on, let us know that too. Also, consider the following: Does your vision include a specific “feel” that you would like to convey? If so, include some adjectives to help describe what you are looking for. It is also helpful to provide examples of other works you have seen that you like or disliked, be sure to tell us why so that we can either incorporate some of those elements, or avoid them. Finally, do you wish to incorporate any animated elements (i.e. flash animations) into your project design? If so, where would you like to see them and how are they going to be used?

    5. Functionality/Programming Requirements: Will there be any interactive features on the site and if so, how do you envision them to work? Here's a few items to consider: Forms – Will there be any forms and if so, how many? When your customer completes a form, will it be e-mailed to the recipient or stored in a database? Content Management – Will your project require tools allowing you and/or your staff to manage the content and information on each of your project's pages? If so, what kind of capabilities will you be needing (just editing text, adding events to a calendar, etc) E-commerce – Will your project include any e-commerce features and if so, who will be entering the data on each of the product offered and how will the transactions be managed?

    6. HTML Production Requirements: How many pages do you anticipate and what will those pages consist of? (Example: About Us, Contact Us, Services Offered, etc).

    7. Ongoing Project Maintenance Plans: How often do you anticipate the project on being updated and do you plan to do this in-house or will you outsource any maintenance services? If maintenance will be done in-house, please discuss the staff's skill set and level of capability.

    8. RFP Response Deadline and Contact Information: When is the response to your RFP due and who should the response be sent to? Please also indicate a time frame in which you expect to award the project.

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